New York City, the city of dreams, is where the story of Joey Baby began.

 Four months before the pandemic hit, while seven months pregnant, Joey moved from Japan to NYC without any friends or family to support her. In the midst of the lockdown, she created Joey Baby, an affordable jewelry brand loved by celebrities and fashion editors. 

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Thanks to the support of customers like you, Joey Baby has become one of the best jewelry brands in New York City and has had the opportunity to work with American Eagle, one of the biggest retailers in the world. 

Shop collection here!

We hope our story inspires you to pursue your dreams, no matter how impossible they may seem.