American Eagle
Joey Baby

Exclusive Collection

Loved by Celebrities

Peyton List from Jessie

Hong Kong.
New York.

a story started from Covid Pandemic






About Joey Baby

Meet Joey, the visionary behind Joey Baby New York, a high quality handmade jewelry brand based in the heart of Manhattan. Born from the creative mind of a pregnant woman in the middle of a pandemic, Joey Baby was founded in the summer of 2020 with a mission to bring high-quality, trendy natural pearl jewelry to the masses at an affordable price.


The brand's story began with a simple but stylish solution to a problem faced by so many during the pandemic: how to wear a mask in style. Joey, who was 7 months pregnant at the time, created her first Joey Baby flagship product – the beaded mask chain – and the rest is history.

With its sleek, sophisticated design and personalized touch, the Joey Baby mask chain quickly caught the eye of several magazines such as Vogue, Cosmopolitan, Stylecaster, NBC, and worn by celebrities such as Peyton List and Chloe Kim. 


Today, Joey Baby has taken that same New York twist and brought it to personalized jewelry, proving that personalized jewelry can be sophisticated and luxurious. Each piece is carefully crafted by hand using the finest materials and attention to detail, inspired by the luxury of Hong Kong, where Joey grew up, and the attention to detail of Tokyo, where she went to university.

So if you're looking for the perfect accessory to elevate your style, look no further than Joey Baby New York.

Shop our collection today and experience the luxury and sophistication of handmade, personalized jewelry.

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